Software Development and Steven R. Covey on Leadership
September 6, 2010 1 Comment
As part of my audible.com subscription I had the opportunity to listen to “Stephen R. Covey on Leadership: Great Leaders, Great Teams, Great Results” It’s a really good listen and has some very good ideas. I recommend purchasing it and listening to it in its entirety.
Specifically, I thought this excerpt of audio I took from the audiobook would be valuable to share with my blog readers as it is an example related to IT departments and specifically Software Development within an organization. Please find the audio excerpt here.
Take a listen (audio excerpt is attached) – it’s only a few minutes long. I also think it would be a good catalyst for future discussion.
Notes from the audio:
- Adding bells and whistles with nothing to do with the needs of the users
- Look at key jobs that technology is supposed to do
- Instead of saying “Our job is to have world class technology” they might say “our job is to increase sales by 15% through proper use of our technology”
- How does the company identify the job to be done?
- To understand what features should go into the product Intuit would watch their customers installing and learning how to use the product. Have a conversation with the customer and watch what features they used. Get a better sense of how the software can even do a better job for those customers.
- Went from 0% to 85% of the Software Small Business Market in 2 years. All the other vendors were focusing on improving functions that were irrelevant.
- Identify the job to be done will influence the choices you make
In my follow up article, I’ve written my own thoughts on this subject – please continue reading at Software Development, Mission Statements, Business Alignment, and Identifying the Job to Be Done